For the first time in history, human use and pollution of freshwater have reached a level where water scarcity will potentially limit food production, ecosystem function, and urban supply in the decades to come. The primary reason for this shortage is population growth, which has increased at a faster rate than food production for some years and will add up to three billion or more people by the middle of the 21st century, mostly in poor and water‐short countries. Water quality degradation has also contributed significantly to a number of problems of global concern, including human drinking water supply and species survival.1
Here are some daunting facts2:
- Today one in three people or 2.2 billion people around the world lack safe drinking water. (WHO/UNICEF 2019)
- Over half of the global population or 4.2 billion people lack safe sanitation. (WHO/UNICEF 2019)
- Approximately 50 liters of water per person per day are needed to ensure that most basic needs are met while keeping public health risks at a low level. (WHO, 2017)
- 207 million people spent over 30 minutes per round trip to collect water from an improved source. (WHO/UNICEF 2019)
- Hygiene promotion is the most cost effective health intervention. (World Bank 2016)
- Two out of five people or three billion people around the world lack basic hand washing facilities at home. (WHO/UNICEF 2019)
- In urban areas, for every $1 invested in basic drinking water, an average of more than $3 is returned in saved medical costs and increased productivity. For every $1 invested in basic sanitation, the return is $2.5. In rural areas, the return on investment is even higher: with every $1 invested in basic drinking water, an average of nearly $7 is returned in saved medical costs and increased productivity. And in the case of basic sanitation in rural areas, every $1 returns on average more than $5 in saved medical costs and increased productivity. (Hutton et al. 2015)
Clean water is not something we can take for granted. And for those of us who have easy access to drinkable water, now more than ever it’s our responsibility to help decrease our plastic waste and carry water bottles everywhere instead of drinking single-use bottled water. With an eco-friendly PiMag® Sport Bottle, you not only get clean pi water, you help decrease plastic waste and your personal carbon footprint!
This March (2020), Nikken Registered Customers get a US $50 cash discount on any PiMag® Water Pack purchase as Nikken participates in World Water Awareness.